Monitor your Email Campaign performance
The PosterMyWall Email Marketing Platform allows you to create, send, and track emails, all from one place. Turn data into action and improve your next campaign with performance metrics. Check how many people received, opened, and interacted with your email campaign.
Realtor’s guide to email marketing
Segment your mailing list
Segmenting your mailing list lets you tailor your marketing efforts to meet the specific needs of buyers and sellers, both of whom have different goals and interests. Buyers often look for detailed listings and guidance on finding the right property, while sellers may be more interested in insights on pricing, home improvement tips, and strategies for maximizing property value.You can add multiple mailing lists to your PosterMyWall and run separate email campaigns for them simultaneously. If you’ve already categorized your clients into buyers and sellers, you can import contacts from a .csv file. Otherwise, you can create a branded sign-up form for mailing lists on PosterMyWall and share the link to it in your emails or on your website, or link the forms to QR codes on your print material.
Include CTAs in real estate email templates
Along with providing valuable information, each email should prompt readers to take the next step, such as signing up for an open house, viewing a new listing, or reading your latest blog on market trends. You can incorporate CTA buttons in PosterMyWall’s Real Estate email templates and link any webpage (e.g., website homepage or Instagram account) to these buttons.Research shows that emails with two or three CTAs strike the best balance for click-through rates. Including too many CTAs can be overwhelming, potentially leading readers to skip taking action altogether. To ensure maximum effectiveness, it’s essential to align each CTA with where the recipient is in the marketing funnel. For example, new subscribers might benefit from a “Browse Listings” CTA, while more engaged leads might respond well to a “Schedule a Showing” or “Request Home Valuation” button.
Feature testimonials in real estate email templates
Testimonials serve as social proof, showcasing that you have a track record of delivering excellent service and helping clients achieve their real estate goals. Adding testimonials to your real estate email templates will reassure prospects that they’ll be in capable hands, increasing the likelihood that they’ll choose you when they're ready to buy or sell.Upload video testimonials and images of happy clients with their property in the real estate email templates. Select the testimonials that address common concerns or highlight key achievements, such as helping clients sell quickly or find their dream home within budget.Positioning testimonials alongside CTAs, like “Schedule a Consultation” or “View Success Stories,” allows readers to immediately take action after seeing the value you provide.
Run an email newsletter
Running a regular newsletter will help you establish your real estate business as a reliable resource and stay top-of-mind of both potential and past clients.You can use the newsletter to share valuable insights, such as market updates, local real estate events, new property listings, and home-buying or selling tips that showcase your expertise.A newsletter also builds familiarity, reminding subscribers of your services whenever they’re ready to make a move. You can easily design engaging and professional newsletter emails by customizing PosterMywall’s real estate newsletter email templates, with sections for featured properties, descriptions, and calls to action.
Send event promotion real estate emails
Real estate event promotion emails, like those for open houses, can be highly impactful in driving people to any events you’re participating in or hosting.Use clear and compelling language in your real estate email templates to describe the event details or the unique features and amenities of the properties involved. Make sure to add key details like the date, time, and address, and consider offering a virtual tour link for those who want a preview or can’t attend in person.
Test and optimize your campaigns
Testing and optimizing your email campaigns is essential for effective real estate marketing.Conduct A/B testing (or split testing) to experiment with different elements of your emails, such as subject lines, images, CTAs, and even the time of day they’re sent. For example, you might test whether a subject line like "Just Listed: Homes in Your Area" performs better than "Find Your Dream Home Today!" By observing performance metrics such as open or click-through rates for each on your PosterMyWall account, you can refine future emails to better engage your audience and encourage them to take action.If you’re finding it hard to come up with eye-catching and concise subject lines, you can use PosterMyWall’s AI subject line feature to generate some nice options for your real estate email templates.