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Jeslyn Miller started Unique and Lovely in 2015 as an online apparel brand with a message: people should love and embrace what makes them different. The name comes from an affirmation her father gave her as a child. It is a brand with a real point of view, but a point of view only works if people actually see it.
Being online-only is the hard part. With no storefront for anyone to wander into, Jeslyn has to earn every bit of attention she gets, working against constant social algorithm changes to stay visible and keep customers engaged. Her answer is a steady stream of strong visuals and an active presence across her channels, so the brand shows up again and again where her audience already spends its time.
Retail sale posters do that job on demand. Start from a template, drop in your offer, and post a sharp sale poster everywhere your customers are, then print a matching sale flyer for markets and pop-ups. Run the same look as a set of social media posts and your promotion lands online and in person at once, which is exactly how an online store turns a sale into sales.
Read further: 8 tips to promote your online store (Jeslyn Miller)
